|Bedat & C° Genève: a night through Art Déco|
Kuala Lumpur, December – Luxury horology exudes glamour, prestige and distinction in the frame of Starhill Gallery, to celebrate BEDAT & Co at the annual “A Journey Through Time”, Asia’s biggest luxury watch and jewellery fair.
The Geneva house kicked start Asia’s most fabulous watch and jewellery showcase " A Journey Through Time IV" with an Art-Deco themed gala dinner, reserving 200 distinguished guests consisting of royalties, elites of the society, watch connoisseurs, local celebrities and brand partners an exclusively unique show.
Adding to the glitz, the occasion was graced by The Royal Highnesses Seri Paduka Baginda Yang Dipertuan Agong Tuanku Mizan and Seri Paduka Baginda Permaisuri Agong Nur Zahira. BEDAT & Co delivered a dazzling display that superseded expectations that evening, with 16 models parading BEDAT & Co new novelties 2010 collection: No. 2 and No. 8 as well as the classic timepieces from the Geneva house. Revered for its rich 500-year history, masterful craftsmanship and exquisite quality, the Swiss watchmaker aimed squarely at the hearts of the ladies this year with new timepieces drenched in diamonds and precious metals, along with a generous sprinkling of Art Deco inspiration and superlative sophistication.
The gala dinner was a highly anticipated affair for the guests; with the best “Art Deco” dressed lady and gentleman being awarded with a BEDAT & Co watch. For the rest of the evening, the distinguished guests of the Swiss house were entertained by the incredible voice of Ms Syafinaz Selamat - Malaysia’s award winning lyrical soprano.
The 10-day “A Journey Through Time IV” Watch and Jewellery fair was officially ended with a grand closing ceremony on the 11th December, 2010. It was a perfect finish for BEDAT & Co, as the Geneva house was crowned the winner of Starhill Gallery 2010 Favourite Ladies watch category, for the second consecutive year. The ever-sophisticated and elegant Extravaganza collection - Ref883, won the heart of judges with its aesthetic trend-setting design, and so enabled the Geneva house to have the honor of being the “Favourite Ladies Watch” in Malaysia.
Reflecting 500 years of genius horological mastery, BEDAT & Co’s core values are deeply rooted in the finest art of Swiss watch-making. Thanks to the unswerving collaboration with the best ateliers of the Jura Valley, the brand has the highest standards of master craftsmanship : its Art Deco inspired timepieces are stamped with the A.O.S.C label, the utmost symbol and guarantee of quality and ethics certifying the Swiss origin of all components.
All BEDAT & Co timepieces are covered by an official Five-Year Warranty.