|Ladies watchmaker BEDAT & C° ‘s inaugural Singapore exhibition with Art Deco timepieces|
Singapore, October- Swiss luxury ladies watchmaker BEDAT & Co- “Craftsmen of fine timepices for women” celebrated another successful exhibition of its signature 2012 collection inspired by the Art Deco design, from 14th – 23rd September 2012 at the atrium level of the newly revamped Wisma Atria, Singapore.
BEDAT & Co President Mr Frank Low and Director of Creations Mr Dino Modolo hosted a gala presentation on the 18th of September for 150 exclusive guests including the media, the fashion set and watch enthusiasts in Singapore.
Human statues showcasing Bedat timepieces welcomed the crowd, who was entertained by renowned jazz singer and accomplished compere Ms Claressa Monteiro, also the Master of Ceremony of the event. A catwalk presentation of the Swiss brand’s popular ladies' watches were also presented by models; including Singaporean celebrity model Ms Sheila Sim who donned the best womens' watch of the night – the stunning and exceptional Extravaganza collection – Ref 887, which features a trend-setting design of a radiating floral that sparkles with dazzling diamonds and a unique rotating diamond at its 6 o’clock position.
Singapore was chosen to be the destination for this 10 days exhibition, which was seen by more than thousands of shoppers and watch aficionados alike, as it is an important style icon in the world with a high number of independent, high-powered and intelligent women, which form the core of the brand’s target audience for special ladies' watches.
The brand guarantees and ensures that from the stage of conceptualisation to the production of each and every component of its watches, is 100% made in Switzerland, as a reflection of its core belief that every timepiece is an artisanal expression of the best Swiss luxury watchmaking traditions and skills honed from decades of refinement. Thus, each BEDAT & Co watch comes with an A.O.S.C.® certificate: Appellation d’Origine Suisse Certifiée (Certified Swiss Label of Origin) that carries a 5 years warranty.
Reflecting 500 years of genius and horological mastery, BEDAT & Co’s core values are deeply rooted in the best of Swiss luxury watchmaking, thanks to the unswerving collaboration with the best ateliers of the Jura Valley. The brand also has the highest standards of master craftsmanship, stamped with the prestigious A.O.S.C® label, the ultimate symbol and guarantee of quality and ethics certifying the Swiss origin of all components. When it comes to serving BEDAT & Co’s knowledgeable clientele, benchmark refinement and excellence remain the order of the day.