The Meaning Behind The BEDAT & C° Sophisticated Watches Logo

The BEDAT & C° logo represents a figure eight, originally formed by the two “Bs” of Bédat & Bédat.

The figure eight is a universal symbol of perfection and infinity. It is the number of cosmic equilibrium, meaning the order of the universe, the harmony between the earthly kingdom and the heavenly kingdom.
Within the Chinese culture, the meaning of the figure eight goes well beyond that of universal order, since it is a lucky number symbolizing prosperity.
In Cantonese, “eight” is pronounced “fa”, exactly the same pronunciation as a character meaning “to get rich”!

It is often used to depict the hourglass, a sign of the passing of time.

This “8” is also the watch company’s maker’s mark. It was registered on February 10th 1997 at the Precious Metals Control Central Bureau. Each part carries this mark, thereby guaranteeing its Swiss origin.

Today, BEDAT & C° watches immediately stand out from the crowd, largely thanks to the figure that continues to appear on all models and in various guises: interpreted as an applique, surrounding the counters on a chronograph model or escaping from the dial and alighting on a watch lug ...