Why are the BEDAT&C° watches called by numbers?

When BEDAT &C° was launched in 1997, Christian Bédat devised a global brand concept based on the strong values of differentiation, timelessness, elegance and sophistication.
The names of the collections were an integral part of this approach and were chosen to reinforce these values. Each number corresponds to a philosophy or a specific aesthetic appearance.

Differentiation
Within the watchmaking world, watch names are rarely consistent with the timepiece itself or with the brand. That is why the four BEDAT &C° collections carry numbers. Representing a unique phenomenon within the watch business, this naming principle gives the watch lines a definite form of cohesion.
In addition, numbers offer many other advantages in that they are easy to memorize, universal and pronounceable in all languages. Moreover, they embody powerful symbolism. For example, the figure eight, which is both the BEDAT &C° logo and the name of the collection of round watches, is the symbol of infinity. It is often represented by an hourglass.

Timelessness
The numbers do not follow on from each other and are not associated with any particular chronological order. The first BEDAT &C° collection is thus not called N°1, which was created well after N°3 and N°7. At BEDAT &C°, numbers are timeless.
It is impossible to say whether a watch is more recent than another, not only because of their style, but also because of their name.