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Women of Substance

Woman of Substance was introduced to honor the founder of the company, Madame Simone Bédat, an inspiring woman who set out with a burning desire to build a Swiss luxury timepiece brand that recognized the needs and desires of women in what was at the time a male-dominated industry. Like the founder, BEDAT & Co constantly seeks to celebrate women in everything they do with a positive influence to the society.

Women of Calibre

BEDAT & Co recognizes women who are driven by true passion in what they are doing on their own abilities or merits. These women makes their own decisions and pursue their own dream even though they have rise above the various demanding roles that they plat within their everyday lives.